In 2022, 84% of customers say they bought a product or service after watching a video about it. If you’re a growing brand, don’t miss out on this marketing goldmine.
When I saw that Domestika was contracting David Cuen - a well-known marketing expert - I proposed an editorial video with him. The aim of the project was to offer viewers interested in marketing expert advice on a particular topic - in this case social media campaigns. After researching David's background, formulating an interview, and briefing him, I then conducted the interview. Later with the video editor, I transcribed the first cut, re-structured the video, and created a narrational script, as well as enhanced the Youtube SEO copy.
I proposed, researched, and wrote the script for "The History of Calligraphy". In order to make a video no longer than 5-minutes, I had to condense a 4000 year history into 600 words, without making the script seem dense and difficult to follow. I worked closely with the video-editor, offering suggestions for images and graphics, and enhanced the Youtube SEO copy.
I proposed, researched, wrote and co-edited this video in line with the "Interesting Facts" Domestika format
I proposed, researched, wrote and co-edited this piece in line with the "Interesting Facts" Domestika format.